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Hospices Trying To Sell The Public On Their Care

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Hospices Trying To Sell The Public On Their Care

Marketing Professor Susan Dobscha discusses the hurdles hospices face when trying to deal with the awareness and acceptance of impending death of patients and their families.

FEATURE STORY

Academics
by Meg Murphy April 21, 2015

In today's workplace, developing the creative process is as crucial for businesspeople as it is for artists.

BENTLEY IN THE NEWS

The Atlantic | April 23, 2015
Boston Globe | April 22, 2015