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Hospices Trying To Sell The Public On Their Care

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Hospices Trying To Sell The Public On Their Care

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Marketing Professor Susan Dobscha discusses the hurdles hospices face when trying to deal with the awareness and acceptance of impending death of patients and their families.

FEATURE STORY

Technology
by Meg Murphy February 25, 2015
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For Generation Z, every gap — geographic, cultural and generational — is closing rapidly. The rise of online learning has a lot to do with it. 

BENTLEY IN THE NEWS

Boston Herald | February 23, 2015
USA Today | February 21, 2015