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Meta- Survey Suggests Favorable Risk/Benefit Profile for DTC Ads

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Meta- Survey Suggests Favorable Risk/Benefit Profile for DTC Ads

Economics Professor Dhaval Dave highlights the importance of prescription drug advertising after weighing the effects of direct-to-consumer marketing techniques.

FEATURE STORY

Academics
by Meredith Mason  September 13, 2016

In the most recent U.S. News & World Report rankings of America’s Best Colleges 2017, Bentley University is ranked #3 among “Best Regional Universities - North.” 

TOPICS: News

BENTLEY IN THE NEWS

The Chronicle of Higher Education | November 27, 2016