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Meta- Survey Suggests Favorable Risk/Benefit Profile for DTC Ads

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Meta- Survey Suggests Favorable Risk/Benefit Profile for DTC Ads

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Economics Professor Dhaval Dave highlights the importance of prescription drug advertising after weighing the effects of direct-to-consumer marketing techniques.

FEATURE STORY

Careers
by Val Fox January 16, 2015
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Want a new job for the new year? Check out our roundup of the best career prospects for women in 2015. 

AROUND THE WEB

Gallup, Inc., Gallup.Com | January 20, 2015
forbes.com | December 18, 2014
Gallup, Inc., Gallup.Com | November 20, 2014