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Meta- Survey Suggests Favorable Risk/Benefit Profile for DTC Ads

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Meta- Survey Suggests Favorable Risk/Benefit Profile for DTC Ads

Economics Professor Dhaval Dave highlights the importance of prescription drug advertising after weighing the effects of direct-to-consumer marketing techniques.

FEATURE STORY

Academics
by Meg Murphy April 21, 2015

In today's workplace, developing the creative process is as crucial for businesspeople as it is for artists.

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