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Meta- Survey Suggests Favorable Risk/Benefit Profile for DTC Ads

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Meta- Survey Suggests Favorable Risk/Benefit Profile for DTC Ads

Economics Professor Dhaval Dave highlights the importance of prescription drug advertising after weighing the effects of direct-to-consumer marketing techniques.

FEATURE STORY

Careers
by Kristen Walsh April 20, 2016

Graduation advice from Bentley University faculty, staff and alumni. What they wish they had known about careers, travel, life and more.

BENTLEY IN THE NEWS

Knowledge @ Wharton | June 15, 2016