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Meta- Survey Suggests Favorable Risk/Benefit Profile for DTC Ads

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Meta- Survey Suggests Favorable Risk/Benefit Profile for DTC Ads

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Economics Professor Dhaval Dave highlights the importance of prescription drug advertising after weighing the effects of direct-to-consumer marketing techniques.

FEATURE STORY

Technology
by Meg Murphy February 25, 2015
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For Generation Z, every gap — geographic, cultural and generational — is closing rapidly. The rise of online learning has a lot to do with it. 

BENTLEY IN THE NEWS

Boson Business Journal | February 26, 2015
The Chronicle of Higher Education | February 26, 2015