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Meta- Survey Suggests Favorable Risk/Benefit Profile for DTC Ads

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Meta- Survey Suggests Favorable Risk/Benefit Profile for DTC Ads

Economics Professor Dhaval Dave highlights the importance of prescription drug advertising after weighing the effects of direct-to-consumer marketing techniques.

FEATURE STORY

Hands-On Learning
March 31, 2017

The Yawkey Foundations have recognized Bentley University’s longstanding commitment to service-learning and awarded the university $500,000 to educate students to effectively lead nonprofit organizations and expand student efforts to help community groups.

BENTLEY IN THE NEWS