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New Vertex Ads Focus On Disease, Not Treatment

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New Vertex Ads Focus On Disease, Not Treatment

Marketing Professor Raj Sisodia offers insight on the increased incidents of drug companies expanding their marketing strategies to target consumers who might not even need the product.

FEATURE STORY

Careers
by Kristen Walsh January 14, 2016

Learn how to sell if you want to excel at your job. Here are five tips from a Bentley University professory to help.

TOPICS: Career Advice

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Wallet Hub | February 9, 2016