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New Vertex Ads Focus On Disease, Not Treatment

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New Vertex Ads Focus On Disease, Not Treatment

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Marketing Professor Raj Sisodia offers insight on the increased incidents of drug companies expanding their marketing strategies to target consumers who might not even need the product.

FEATURE STORY

Careers
by Val Fox January 16, 2015
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Want a new job for the new year? Check out our roundup of the best career prospects for women in 2015. 

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