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New Vertex Ads Focus On Disease, Not Treatment

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New Vertex Ads Focus On Disease, Not Treatment

Marketing Professor Raj Sisodia offers insight on the increased incidents of drug companies expanding their marketing strategies to target consumers who might not even need the product.

FEATURE STORY

Academics
by Meg Murphy April 21, 2015

In today's workplace, developing the creative process is as crucial for businesspeople as it is for artists.

BENTLEY IN THE NEWS

The Atlantic | April 23, 2015
Boston Globe | April 22, 2015