You are here

New Vertex Ads Focus On Disease, Not Treatment

Newsroom

New Vertex Ads Focus On Disease, Not Treatment

0

Marketing Professor Raj Sisodia offers insight on the increased incidents of drug companies expanding their marketing strategies to target consumers who might not even need the product.

FEATURE STORY

Technology
by Meg Murphy February 25, 2015
0

For Generation Z, every gap — geographic, cultural and generational — is closing rapidly. The rise of online learning has a lot to do with it. 

BENTLEY IN THE NEWS

Boson Business Journal | February 26, 2015
The Chronicle of Higher Education | February 26, 2015