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New Vertex Ads Focus On Disease, Not Treatment

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New Vertex Ads Focus On Disease, Not Treatment

Marketing Professor Raj Sisodia offers insight on the increased incidents of drug companies expanding their marketing strategies to target consumers who might not even need the product.

FEATURE STORY

Academics
by Meredith Mason  September 12, 2016

Bentley University is ranked  #1 in several “Best Colleges by Major/Field of Study” rankings by College Factual, an online portal designed to assist students in a selecting a college.

TOPICS: News

BENTLEY IN THE NEWS

Washington Post | September 20, 2016
Career Sherpa | September 20, 2016
Los Angeles Times | September 17, 2016