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New Vertex Ads Focus On Disease, Not Treatment

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New Vertex Ads Focus On Disease, Not Treatment

Marketing Professor Raj Sisodia offers insight on the increased incidents of drug companies expanding their marketing strategies to target consumers who might not even need the product.

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Academics
by Meredith Mason  September 12, 2017

U.S. News & World Report ranked Bentley No. 2 among regional universities in New England and the Mid-Atlantic states, up from No. 3 last year, highlighting Bentley’s high-quality faculty and academic programs along with the strong value that students receive from a Bentley education.

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