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New Vertex Ads Focus On Disease, Not Treatment

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New Vertex Ads Focus On Disease, Not Treatment

Marketing Professor Raj Sisodia offers insight on the increased incidents of drug companies expanding their marketing strategies to target consumers who might not even need the product.

FEATURE STORY

Careers
by Kristen Walsh April 20, 2016

Graduation advice from Bentley University faculty, staff and alumni. What they wish they had known about careers, travel, life and more.

BENTLEY IN THE NEWS

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