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Patriot Ledger - Elusiveness Turns Otherwise Unremarkable Products into Cult Favorites

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Patriot Ledger - Elusiveness Turns Otherwise Unremarkable Products into Cult Favorites

Patriot Ledger: Associate Marketing Professor Andy Aylesworth discusses how companies are using scarcity as an effective marketing technique in Elusiveness Turns Otherwise Unremarkable Products into Cult Favorites. Also picked up by: The Benton Evening News (OH), NorthwichBulletin.com and WickedLocal. (March 15, 2010)

FEATURE STORY

Academics
by Meg Murphy April 21, 2015

In today's workplace, developing the creative process is as crucial for businesspeople as it is for artists.

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