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Patriot Ledger - Elusiveness Turns Otherwise Unremarkable Products into Cult Favorites
Patriot Ledger: Associate Marketing Professor Andy Aylesworth discusses how companies are using scarcity as an effective marketing technique in Elusiveness Turns Otherwise Unremarkable Products into Cult Favorites. Also picked up by: The Benton Evening News (OH), NorthwichBulletin.com and WickedLocal. (March 15, 2010)
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Bentley’s Class of 2019 arrived to campus, equipped with XL twin sheets, Command hooks, mini-fridges and chargers. The 925 students trekked from 44 countries and 33 U.S.