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Patriot Ledger - Elusiveness Turns Otherwise Unremarkable Products into Cult Favorites

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Patriot Ledger - Elusiveness Turns Otherwise Unremarkable Products into Cult Favorites

Patriot Ledger: Associate Marketing Professor Andy Aylesworth discusses how companies are using scarcity as an effective marketing technique in Elusiveness Turns Otherwise Unremarkable Products into Cult Favorites. Also picked up by: The Benton Evening News (OH), NorthwichBulletin.com and WickedLocal. (March 15, 2010)

FEATURE STORY

Newsroom
by Meredith Mason  June 23, 2016

College Factual, an online portal designed to assist students in selecting a college, has released its top colleges for a degree in finance ranking and Bentley University stands at #4 overall in the U.S.
 

TOPICS: News

BENTLEY IN THE NEWS