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Patriot Ledger - Elusiveness Turns Otherwise Unremarkable Products into Cult Favorites
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Patriot Ledger: Associate Marketing Professor Andy Aylesworth discusses how companies are using scarcity as an effective marketing technique in Elusiveness Turns Otherwise Unremarkable Products into Cult Favorites. Also picked up by: The Benton Evening News (OH), NorthwichBulletin.com and WickedLocal. (March 15, 2010)
A Bentley course explores how female personas in the media can reinforce stereotypes that are harmful to women's personal and professional choices.