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Patriot Ledger - Elusiveness Turns Otherwise Unremarkable Products into Cult Favorites

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Patriot Ledger - Elusiveness Turns Otherwise Unremarkable Products into Cult Favorites

Patriot Ledger: Associate Marketing Professor Andy Aylesworth discusses how companies are using scarcity as an effective marketing technique in Elusiveness Turns Otherwise Unremarkable Products into Cult Favorites. Also picked up by: The Benton Evening News (OH), NorthwichBulletin.com and WickedLocal. (March 15, 2010)

FEATURE STORY

Careers
August 4, 2015

Bentley University is named one of the country’s best institutions for undergraduate education in the just-published 2016 edition of The Princeton Review Annual college guide, “The Best 380 Colleges,” (Random House/Princeton Review).

TOPICS: News

BENTLEY IN THE NEWS