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Patriot Ledger - Elusiveness Turns Otherwise Unremarkable Products into Cult Favorites

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Patriot Ledger - Elusiveness Turns Otherwise Unremarkable Products into Cult Favorites

Patriot Ledger: Associate Marketing Professor Andy Aylesworth discusses how companies are using scarcity as an effective marketing technique in Elusiveness Turns Otherwise Unremarkable Products into Cult Favorites. Also picked up by: The Benton Evening News (OH), NorthwichBulletin.com and WickedLocal. (March 15, 2010)

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Careers
by Kristen Walsh April 20, 2016

Graduation advice from Bentley University faculty, staff and alumni. What they wish they had known about careers, travel, life and more.

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