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Patriot Ledger - Elusiveness Turns Otherwise Unremarkable Products into Cult Favorites

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Patriot Ledger - Elusiveness Turns Otherwise Unremarkable Products into Cult Favorites

Patriot Ledger: Associate Marketing Professor Andy Aylesworth discusses how companies are using scarcity as an effective marketing technique in Elusiveness Turns Otherwise Unremarkable Products into Cult Favorites. Also picked up by: The Benton Evening News (OH), NorthwichBulletin.com and WickedLocal. (March 15, 2010)

FEATURE STORY

Academics
by Meredith Mason  September 12, 2016

Bentley University is ranked  #1 in several “Best Colleges by Major/Field of Study” rankings by College Factual, an online portal designed to assist students in a selecting a college.

TOPICS: News

BENTLEY IN THE NEWS

Career Sherpa | September 20, 2016
Washington Post | September 20, 2016
Los Angeles Times | September 17, 2016