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Pursuit of Genuine Social Awareness Can Pay at the Bottom Line

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Pursuit of Genuine Social Awareness Can Pay at the Bottom Line

Marketing Professor Rajendra Sisodia explains how the  "conscious capitalism" movement will benefit companies who adopt it for the right reasons. His research has proven companies that put customers before profit actually make more money in the long run. 

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Hands-On Learning
March 31, 2017

The Yawkey Foundations have recognized Bentley University’s longstanding commitment to service-learning and awarded the university $500,000 to educate students to effectively lead nonprofit organizations and expand student efforts to help community groups.

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