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Pursuit of Genuine Social Awareness Can Pay at the Bottom Line

Monday, April 23, 2012 - 10:35

Marketing Professor Rajendra Sisodia explains how the  "conscious capitalism" movement will benefit companies who adopt it for the right reasons. His research has proven companies that put customers before profit actually make more money in the long run. 

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Source: Sydney Morning Herald | Type: Media Coverage | Permalink

Tagged as: Rajendra Sisodia | marketing