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Research Finds Four Social Media Strategies to Win Customers

Technology

Research Finds Four Social Media Strategies to Win Customers

Associate Professor of Marketing Bruce D. Weinberg evaluates the way companies have begun to explore and utilize different aspects of social media to win over their customers.

FEATURE STORY

Academics
by George Grattan August 9, 2016

Bentley University’s Co-Provost and Dean of Arts and Sciences Daniel Everett talked with us recently about a wide range of topics, including being featured in a new book by Tom Wolfe, two of his own upcoming books, the importance of studying the origins of language, and the value of a fusion approach to business education.

BENTLEY IN THE NEWS

The Chronicle of Higher Education | August 25, 2016