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Research Finds Four Social Media Strategies to Win Customers

Technology

Research Finds Four Social Media Strategies to Win Customers

Associate Professor of Marketing Bruce D. Weinberg evaluates the way companies have begun to explore and utilize different aspects of social media to win over their customers.

FEATURE STORY

Hands-On Learning
March 31, 2017

The Yawkey Foundations have recognized Bentley University’s longstanding commitment to service-learning and awarded the university $500,000 to educate students to effectively lead nonprofit organizations and expand student efforts to help community groups.

BENTLEY IN THE NEWS