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Research Finds Four Social Media Strategies to Win Customers

Technology

Research Finds Four Social Media Strategies to Win Customers

Associate Professor of Marketing Bruce D. Weinberg evaluates the way companies have begun to explore and utilize different aspects of social media to win over their customers.

FEATURE STORY

Academics
by Meg Murphy April 21, 2015

In today's workplace, developing the creative process is as crucial for businesspeople as it is for artists.

BENTLEY IN THE NEWS

The Atlantic | April 23, 2015
Boston Globe | April 22, 2015