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Retailers Embrace Social Media to Lure Young Customers

Technology

Retailers Embrace Social Media to Lure Young Customers

Senior Lecturer or Marketing and Director of the Center for Marketing Technology Ian Cross offers expert advice on the effectiveness of social media and the process of collecting information to establish one's persona.

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Academics
by Meg Murphy April 21, 2015

In today's workplace, developing the creative process is as crucial for businesspeople as it is for artists.

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