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Retailers Embrace Social Media to Lure Young Customers

Technology

Retailers Embrace Social Media to Lure Young Customers

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Senior Lecturer or Marketing and Director of the Center for Marketing Technology Ian Cross offers expert advice on the effectiveness of social media and the process of collecting information to establish one's persona.

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Technology
by Meg Murphy February 25, 2015
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For Generation Z, every gap — geographic, cultural and generational — is closing rapidly. The rise of online learning has a lot to do with it.