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Retailers Embrace Social Media to Lure Young Customers
Senior Lecturer or Marketing and Director of the Center for Marketing Technology Ian Cross offers expert advice on the effectiveness of social media and the process of collecting information to establish one's persona.
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Bentley’s Class of 2019 arrived to campus, equipped with XL twin sheets, Command hooks, mini-fridges and chargers. The 925 students trekked from 44 countries and 33 U.S.