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Retailers Embrace Social Media to Lure Young Customers

Technology

Retailers Embrace Social Media to Lure Young Customers

Senior Lecturer or Marketing and Director of the Center for Marketing Technology Ian Cross offers expert advice on the effectiveness of social media and the process of collecting information to establish one's persona.

FEATURE STORY

Hands-On Learning
March 31, 2017

The Yawkey Foundations have recognized Bentley University’s longstanding commitment to service-learning and awarded the university $500,000 to educate students to effectively lead nonprofit organizations and expand student efforts to help community groups.