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Retailers Embrace Social Media to Lure Young Customers

Technology

Retailers Embrace Social Media to Lure Young Customers

Senior Lecturer or Marketing and Director of the Center for Marketing Technology Ian Cross offers expert advice on the effectiveness of social media and the process of collecting information to establish one's persona.

FEATURE STORY

Academics
by George Grattan August 9, 2016

Bentley University’s Co-Provost and Dean of Arts and Sciences Daniel Everett talked with us recently about a wide range of topics, including being featured in a new book by Tom Wolfe, two of his own upcoming books, the importance of studying the origins of language, and the value of a fusion approach to business education.

BENTLEY IN THE NEWS