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WBUR-FM - Andy Aylesworth discusses the perceptions of the tax free holiday

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WBUR-FM - Andy Aylesworth discusses the perceptions of the tax free holiday

WBUR-FM: Associate Professor of Marketing Andy Aylesworth offers insight as to why tax free shopping is so popular in Perception of 'Free' Motivates Tax Holiday. Listen to the radio interview here. (August 13, 2010)