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WGBH Radio - Marketing Prof Dipayan Biswas comments on Toyota's branding

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WGBH Radio - Marketing Prof Dipayan Biswas comments on Toyota's branding

WGBH Radio Boston: Assistant Professor of Marketing Dipayan Biswas discusses Toyota's branding challenges after the recent massive recall on the program "The Callie Crossley Show." Listen to the full interview here. (February 22, 2010)

FEATURE STORY

Academics
by Meredith Mason  September 13, 2016

In the most recent U.S. News & World Report rankings of America’s Best Colleges 2017, Bentley University is ranked #3 among “Best Regional Universities - North.” 

TOPICS: News

BENTLEY IN THE NEWS

The Chronicle of Higher Education | November 27, 2016