You are here

WGBH Radio - Marketing Prof Dipayan Biswas comments on Toyota's branding

Newsroom

WGBH Radio - Marketing Prof Dipayan Biswas comments on Toyota's branding

WGBH Radio Boston: Assistant Professor of Marketing Dipayan Biswas discusses Toyota's branding challenges after the recent massive recall on the program "The Callie Crossley Show." Listen to the full interview here. (February 22, 2010)

FEATURE STORY

Careers
August 4, 2015

Bentley University is named one of the country’s best institutions for undergraduate education in the just-published 2016 edition of The Princeton Review Annual college guide, “The Best 380 Colleges,” (Random House/Princeton Review).

TOPICS: News

BENTLEY IN THE NEWS