You are here

WGBH Radio - Marketing Prof Dipayan Biswas comments on Toyota's branding

Newsroom

WGBH Radio - Marketing Prof Dipayan Biswas comments on Toyota's branding

0

WGBH Radio Boston: Assistant Professor of Marketing Dipayan Biswas discusses Toyota's branding challenges after the recent massive recall on the program "The Callie Crossley Show." Listen to the full interview here. (February 22, 2010)

FEATURE STORY

Technology
by Meg Murphy February 25, 2015
0

For Generation Z, every gap — geographic, cultural and generational — is closing rapidly. The rise of online learning has a lot to do with it. 

BENTLEY IN THE NEWS

Fortune | March 1, 2015
Boson Business Journal | February 26, 2015
The Chronicle of Higher Education | February 26, 2015