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WGBH Radio - Marketing Prof Dipayan Biswas comments on Toyota's branding

Monday, February 22, 2010 - 14:27

WGBH Radio Boston: Assistant Professor of Marketing Dipayan Biswas discusses Toyota's branding challenges after the recent massive recall on the program "The Callie Crossley Show." Listen to the full interview here. (February 22, 2010)

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Source: National Public Radio | Type: Media Coverage | Permalink

Tagged as: Dipayan Biswas