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Why Most Marketers (Continue to) Get Gender So Wrong

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Why Most Marketers (Continue to) Get Gender So Wrong

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Associate Professor of Marketing Susan Dobscha authors an opinion piece examining the blunders marketers make when they target women.

FEATURE STORY

Technology
by Meg Murphy February 25, 2015
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For Generation Z, every gap — geographic, cultural and generational — is closing rapidly. The rise of online learning has a lot to do with it. 

BENTLEY IN THE NEWS

Fortune | March 1, 2015
Boson Business Journal | February 26, 2015
The Chronicle of Higher Education | February 26, 2015