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Why Most Marketers (Continue to) Get Gender So Wrong

Newsroom

Why Most Marketers (Continue to) Get Gender So Wrong

Associate Professor of Marketing Susan Dobscha authors an opinion piece examining the blunders marketers make when they target women.

FEATURE STORY

Academics
by Meredith Mason  September 12, 2017

U.S. News & World Report ranked Bentley No. 2 among regional universities in New England and the Mid-Atlantic states, up from No. 3 last year, highlighting Bentley’s high-quality faculty and academic programs along with the strong value that students receive from a Bentley education.

TOPICS: News

BENTLEY IN THE NEWS

The New York Post | October 17, 2017
Worcester Business Journal Online | October 16, 2017