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Why Most Marketers (Continue to) Get Gender So Wrong

Newsroom

Why Most Marketers (Continue to) Get Gender So Wrong

Associate Professor of Marketing Susan Dobscha authors an opinion piece examining the blunders marketers make when they target women.

FEATURE STORY

Careers
by Kristen Walsh April 20, 2016

Graduation advice from Bentley University faculty, staff and alumni. What they wish they had known about careers, travel, life and more.

BENTLEY IN THE NEWS

Knowledge @ Wharton | June 15, 2016