You are here

Why Most Marketers (Continue to) Get Gender So Wrong

Newsroom

Why Most Marketers (Continue to) Get Gender So Wrong

Associate Professor of Marketing Susan Dobscha authors an opinion piece examining the blunders marketers make when they target women.

FEATURE STORY

Careers
August 4, 2015

Bentley University is named one of the country’s best institutions for undergraduate education in the just-published 2016 edition of The Princeton Review Annual college guide, “The Best 380 Colleges,” (Random House/Princeton Review).

TOPICS: News