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Why Most Marketers (Continue to) Get Gender So Wrong

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Why Most Marketers (Continue to) Get Gender So Wrong

Associate Professor of Marketing Susan Dobscha authors an opinion piece examining the blunders marketers make when they target women.

FEATURE STORY

Academics
by Meredith Mason  September 13, 2016

In the most recent U.S. News & World Report rankings of America’s Best Colleges 2017, Bentley University is ranked #3 among “Best Regional Universities - North.” 

TOPICS: News

BENTLEY IN THE NEWS

Boston Globe | December 7, 2016
USA Today | December 3, 2016
The Baxter Bulletin | November 30, 2016