You are here

Why Most Marketers (Continue to) Get Gender So Wrong

Newsroom

Why Most Marketers (Continue to) Get Gender So Wrong

Associate Professor of Marketing Susan Dobscha authors an opinion piece examining the blunders marketers make when they target women.

FEATURE STORY

Careers
by Kristen Walsh January 14, 2016

Learn how to sell if you want to excel at your job. Here are five tips from a Bentley University professory to help.

TOPICS: Career Advice

BENTLEY IN THE NEWS

Wallet Hub | February 9, 2016