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Why Most Marketers (Continue to) Get Gender So Wrong

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Why Most Marketers (Continue to) Get Gender So Wrong

Associate Professor of Marketing Susan Dobscha authors an opinion piece examining the blunders marketers make when they target women.

FEATURE STORY

Academics
by Meredith Mason  September 12, 2016

Bentley University is ranked  #1 in several “Best Colleges by Major/Field of Study” rankings by College Factual, an online portal designed to assist students in a selecting a college.

TOPICS: News

BENTLEY IN THE NEWS

Career Sherpa | September 20, 2016
Washington Post | September 20, 2016
Los Angeles Times | September 17, 2016