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Why Most Marketers (Continue to) Get Gender So Wrong

Newsroom

Why Most Marketers (Continue to) Get Gender So Wrong

Associate Professor of Marketing Susan Dobscha authors an opinion piece examining the blunders marketers make when they target women.

FEATURE STORY

Academics
by George Grattan August 9, 2016

Bentley University’s Co-Provost and Dean of Arts and Sciences Daniel Everett talked with us recently about a wide range of topics, including being featured in a new book by Tom Wolfe, two of his own upcoming books, the importance of studying the origins of language, and the value of a fusion approach to business education.