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Newsroom: Media Coverage

March 15, 2010
(Patriot Ledger)

Patriot Ledger: Associate Marketing Professor Andy Aylesworth discusses how companies are using scarcity as an effective marketing technique in Elusiveness Turns Otherwise Unremarkable Products into Cult Favorites. Also picked up by:

Source: Patriot Ledger Type: Media Coverage Permalink
Tagged as: Andrew Aylesworth
March 14, 2010
(Boston.com)

Boston.com: Assistant Professor of Global Studies Jeff Gulati comments on Republican momentum in Massachusetts politics in Fluke or Trend? Senate Vote may Offer Hint. (March 14, 2010)

Source: Boston.com Type: Media Coverage Permalink
Tagged as: Jeff Gulati
March 11, 2010
(OrissaDiary.com)

OrissaDiary.com: Professor of Marketing and Chairman of the Conscious Capitalism Institute Raj Sisodia comments on the importance of organizations building consumer trust in CCI Conscious Capitalism Summit 2010. (March 11, 2010)

Source: OrissaDiary.com Type: Media Coverage Permalink
Tagged as: Rajendra Sisodia
March 11, 2010
(OrissaDiary.com)

OrissaDiary.com: Professor of Marketing Raj Sisodia discusses the importance of companies building consumer trust through effective practice of conscious capitalism in Industry Leaders Unveil CSR Plans at CII-CCI Summit on Conscious Capitalism.

Source: OrissaDiary.com Type: Media Coverage Permalink
Tagged as: Rajendra Sisodia
March 9, 2010
(WashingtonPost.com)

WashingtonPost.com: Bentley is highlighted for its use of technology to control access to the web during class. Executive Director of Academic Technology Phillip Knutel also comments in Wide Web o

Source: WashingtonPost.com Type: Media Coverage Permalink
Tagged as: Phillip Knutel
March 4, 2010
(Voice of America)

Voice of America: The Bentley-Mmofra Trom Project, as well as commentary from program director and Management Professor Diane Kellogg, is highlighted in the article Ghanian School Offers Hope to Vulner

Source: Voice of America Type: Media Coverage Permalink
Tagged as: Diane Kellogg
March 4, 2010
(MoneyControl.com)

MoneyControl.com: Professor of Marketing Rajendra Sisodia offers insight on the importance of conscious capitalism in Holistic Brand Building: MKTG Guru Raj Sisodia's Mantra. (March 6, 2010)

Source: MoneyControl.com Type: Media Coverage Permalink
Tagged as: Rajendra Sisodia
February 22, 2010
(National Public Radio)

WGBH Radio Boston: Assistant Professor of Marketing Dipayan Biswas discusses Toyota's branding challenges after the recent massive recall on the program "The Callie Crossley Show." Listen to the full interview here. (February 22, 2010)

Source: National Public Radio Type: Media Coverage Permalink
Tagged as: Dipayan Biswas
February 19, 2010
(Washington Examiner)

Washington Examiner: Assistant Professor of Global Studies Girish (Jeff) Gulati discusses the challenge of authenticity when utilizing social media in Wanted: A First Tweeter for President Obama.

Source: Washington Examiner Type: Media Coverage Permalink
Tagged as: Jeff Gulati
February 11, 2010
(New England Cable News)

New England Cable News: Law Professor Steve Weisman advises how to steer clear of dangerous internet purchases around Valentine's Day in Bad Romance: Avoiding Valentine's Scams. (February 11, 2010)

Source: New England Cable News Type: Media Coverage Permalink
Tagged as: Steve Weisman

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