Director of the Center for Marketing Technology, Ian Cross, explains the imperative need for marketers to embrace the concept of 'social business' when discussing direct marketing in the digital age.
Newsroom: Media Coverage
(The Cross-Channel Conversation)
(The Chronicle of Higher Education)
Bentley is highlighted as a university that is rewarding faculty for innovative teaching, such as Assistant Professor of Natural and Applied Sciences, David Szymanki, who has students use science to solve real world problems.
(Boston Business Journal)
The Bentley Microfinance Group, one of the largest student-run loan funds in the country, is featured for its revamped outreach program as it builds relationships with area businesses.
(Boston.com)
Michael Tesler, adjunct marketing lecturer and partner at Retail Concepts, discusses the retail reinvention of the Chestnut Hill area.
(Forbes)
Susan Adams, Professor of Management and Senior Director of the Center for Women and Business, explains why Hollywood continues to showcase the ambitious, "hummingbird" female characters.
(Forbes)
Center for Women and Business sponsor, PricewaterhouseCoopers, is highlighted for creatively targeting college-educated women through its collaboration with Bentley. The sponsorship will allow PWC to directly reach female students, thus closing the education gap, and subsequently may help to close the gender pay gap.
(90.9 WBUR)
Betsey Myers, Founding Director of the Center for Women and Business, joins fellow influential women, Cathy Minehan and Nancy Gertner, to converse over Sheryl Sandbergs' recent "lean in" comment calling on women to take risks and embrace professional success.
(Elevation Trail)
Sociology Professor Gary David discusses the research findings from his ethnographic study of ultramarathoning.
(Bloomberg Radio)
Economics Professor Scott Sumner joins Bloomberg Radio to explain Nominal GDP targeting and why it would be a beneficial policy to focus on.
(Huffington Post)
President Gloria Larson authors an opinion piece that explores what higher education needs to be doing to prepare the Millennial generation to meet the challenges of the new economy.