Students in a marketing class using social media to try and get the attention of talk show host Conan O'Brien are highlighted for organizing a flash mob on campus.
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Newsroom: Media Coverage
IDCC 390, a Social Media Course, is working on a class project called Conan2Bentley where the goal is to bring Conan O'Brien to campus via the use of social media. This includes Twitter, Facebook, and Youtube.
Marketing Professor Rajendra Sisodia explains how the "conscious capitalism" movement will benefit companies who adopt it for the right reasons. His research has proven companies that put customers before profit actually make more money in the long run.
Marketing Professor Ian Cross comments on American Superconductor's recovery after a disastrous software theft that cost the company millions and forced hundreds of layoffs.
Psychology Today explores what Dean of Arts and Sciences Dan Everett's research on the Pirahã tribe in the Amazon reveals about certain kinds of communication.
Student Danny Wong offers tips on how anyone, whether looking to connect with another entrepreneur or just make a new friend, can use networking as a tool to build relationships.
Professor of Human Factors Marc Resnick discusses what his research reveals about the impact of appearance on a hiring manager's decision process.
Betsy Myers interviews with MSNBC
With digital technology playing such a key role in our daily lives, Senior Lecturer Steve Weisman discusses the issue of how individuals must now deal with the preservation of digital assets when estate planning.