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Newsroom: Media Coverage

April 25, 2012
(Her Campus)

IDCC 390, a Social Media Course, is working on a class project called Conan2Bentley where the goal is to bring Conan O'Brien to campus via the use of social media. This includes Twitter, Facebook, and Youtube. 

Source: Her Campus Type: Media Coverage Permalink
Tagged as: student spotlight
April 23, 2012
(Sydney Morning Herald)

Marketing Professor Rajendra Sisodia explains how the  "conscious capitalism" movement will benefit companies who adopt it for the right reasons. His research has proven companies that put customers before profit actually make more money in the long run. 

Source: Sydney Morning Herald Type: Media Coverage Permalink
April 23, 2012
(Leading Company)

Marketing Professor Raj Sisodia is highlighted for his research on why top companies such as Google, Starbucks, and WholeFoods outperform their competitors. 

Source: Leading Company Type: Media Coverage Permalink
Tagged as: Raj Sisodia
April 22, 2012
(Telegram.com)

Marketing Professor Ian Cross comments on American Superconductor's recovery after a disastrous software theft that cost the company millions and forced hundreds of layoffs. 

Source: Telegram.com Type: Media Coverage Permalink
April 22, 2012
(Psychology Today)

Psychology Today explores what Dean of Arts and Sciences Dan Everett's research on the Pirahã tribe in the Amazon reveals about certain kinds of communication.

Source: Psychology Today Type: Media Coverage Permalink
April 22, 2012
(Startup Nation)

Student Danny Wong offers tips on how anyone, whether looking to connect with another entrepreneur or just make a new friend, can use networking as a tool to build relationships. 

Source: Startup Nation Type: Media Coverage Permalink
April 19, 2012
(Career-Intelligence.com)

Professor of Human Factors Marc Resnick discusses what his research reveals about the impact of appearance on a hiring manager's decision process.

Source: Career-Intelligence.com Type: Media Coverage Permalink
April 18, 2012
(MSNBC)

Betsy Myers interviews with MSNBC

Source: MSNBC Type: Media Coverage Permalink
April 15, 2012
(American Way Magazine)

With digital technology playing such a key role in our daily lives, Senior Lecturer Steve Weisman discusses the issue of how individuals must now deal with the preservation of digital assets when estate planning. 

Source: American Way Magazine Type: Media Coverage Permalink
Tagged as: Steve Weisman
April 14, 2012
(Metrowest Daily News)

Boston Red Sox President and CEO Larry Lucchino is highlighted as Bentley's 2012 undergraduate commencement speaker. 

Source: Metrowest Daily News Type: Media Coverage Permalink

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