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Newsroom: Media Coverage

April 26, 2012
(NPR.org)

Dean of Arts & Sciences, Daniel Everett, is highlighted for his book, Language: The Cultural Tool and his experience working with the Piraha Indians of Amazonian Brazil.

Source: NPR.org Type: Media Coverage Permalink
April 26, 2012
(BostInno)

Students in a marketing class using social media to try and get the attention of talk show host Conan O'Brien are highlighted for organizing a flash mob on campus. 

Source: BostInno Type: Media Coverage Permalink
April 25, 2012
(Her Campus)

IDCC 390, a Social Media Course, is working on a class project called Conan2Bentley where the goal is to bring Conan O'Brien to campus via the use of social media. This includes Twitter, Facebook, and Youtube. 

Source: Her Campus Type: Media Coverage Permalink
Tagged as: student spotlight
April 23, 2012
(Sydney Morning Herald)

Marketing Professor Rajendra Sisodia explains how the  "conscious capitalism" movement will benefit companies who adopt it for the right reasons. His research has proven companies that put customers before profit actually make more money in the long run. 

Source: Sydney Morning Herald Type: Media Coverage Permalink
April 23, 2012
(Leading Company)

Marketing Professor Raj Sisodia is highlighted for his research on why top companies such as Google, Starbucks, and WholeFoods outperform their competitors. 

Source: Leading Company Type: Media Coverage Permalink
Tagged as: Raj Sisodia
April 22, 2012
(Telegram.com)

Marketing Professor Ian Cross comments on American Superconductor's recovery after a disastrous software theft that cost the company millions and forced hundreds of layoffs. 

Source: Telegram.com Type: Media Coverage Permalink
April 22, 2012
(Psychology Today)

Psychology Today explores what Dean of Arts and Sciences Dan Everett's research on the Pirahã tribe in the Amazon reveals about certain kinds of communication.

Source: Psychology Today Type: Media Coverage Permalink
April 22, 2012
(Startup Nation)

Student Danny Wong offers tips on how anyone, whether looking to connect with another entrepreneur or just make a new friend, can use networking as a tool to build relationships. 

Source: Startup Nation Type: Media Coverage Permalink
April 19, 2012
(Career-Intelligence.com)

Professor of Human Factors Marc Resnick discusses what his research reveals about the impact of appearance on a hiring manager's decision process.

Source: Career-Intelligence.com Type: Media Coverage Permalink
April 18, 2012
(MSNBC)

Betsy Myers interviews with MSNBC

Source: MSNBC Type: Media Coverage Permalink

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