The Wall Street Journal's "Ideas Market" blog reviews Economics Professor Dhaval Dave's research on how restricting alcohol ads would influence drinking habits.
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Professor of Marketing Rajendra S. Sisodia is highlighted for cowriting "The 4A's of Marketing." Sisodia and co-author Jagdish Sheth, hope to offer advice on how to reverse declining marketing trends by focusing on aquiring and retaining customers rather than getting customers to buy.
Associate Professor of Global Studies Joao Resende-Santos is highlighted for the two year sabbatical he took from Bentley to work at the University of Cape Verde, an opportunity he seized in order to improve higher education in his home country.
A review by the Wall Street Journal's Chris Shea includes research by Economics Professor Dhaval Dave on whether reducing alcohol ads or raising the cost of alcohol is more effective in encouraging heavy drinkers to cut back.
Executive Director of Career Services Susan Brennan challenges colleges and universities to do more to ensure students are successful after graduation in an opinion piece on The Huffington Post.
New research from the Center for Women and Business is highlighted in a story that reveals how Millennials view their career paths.
Bentley University Professor Pierre Berthon developed the methodology to help determine which cities around the world have the most intellectual capital as part of the Greater Boston Chamber of Commerce Global Talent Index (GTI). Professor Ian Cross, director of Bentley’s Center for Marketing Technology, coordinated the project.
New research from the Center for Women and Business is highlighted. Management Professor and CWB Senior Director Susan Adams is interviewed about the study which examined millennials and the corporate world.
New Research from Bentley's Center for Women and Business finds that many millennial women are not looking to emulate the career path of female leaders in their workplace.