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Newsroom: Featured Stories
Students in a marketing class using social media to try and get the attention of talk show host Conan O'Brien are highlighted for organizing a flash mob on campus.
IDCC 390, a Social Media Course, is working on a class project called Conan2Bentley where the goal is to bring Conan O'Brien to campus via the use of social media. This includes Twitter, Facebook, and Youtube.
Alternative energy was on the agenda for a group of students who visited nuclear power plants and met with various agencies in France during Spring Break. The 10-day tour included stops in Marseille, Aix-en-Provence, Lyons, Brest and Paris.
Marketing Professor Rajendra Sisodia explains how the "conscious capitalism" movement will benefit companies who adopt it for the right reasons. His research has proven companies that put customers before profit actually make more money in the long run.
Marketing Professor Ian Cross comments on American Superconductor's recovery after a disastrous software theft that cost the company millions and forced hundreds of layoffs.
Psychology Today explores what Dean of Arts and Sciences Dan Everett's research on the Pirahã tribe in the Amazon reveals about certain kinds of communication.
Student Danny Wong offers tips on how anyone, whether looking to connect with another entrepreneur or just make a new friend, can use networking as a tool to build relationships.
Created by The Princeton Review in collaboration with the U.S. Green Building Council (USGBC) (www.usgbc.org), "The Princeton Review's Guide to 322 Green Colleges” is the only free, comprehensive guidebook profiling institutions of higher education that demonstrate a notable commitment to sustainability in their academic offerings, campus infrastructure, activities and career preparation.