Marketing Professor Raj Sisodia offers insight on the increased incidents of drug companies expanding their marketing strategies to target consumers who might not even need the product.
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Newsroom: Media Coverage
Senior Lecturer of Law, Taxation, and Financial Planning and scam expert Steve Weisman discusses computer hackers and their newest strategies on a global scale.
Marketing Professor Andy Aylesworth is featured on the program Greater Boston discussing Nike's new marketing campaign.
Bentley's selection for required reading in First Year Seminar is listed among other top schools' reading choices.
Marketing Professor Susan Dobscha offers expertise on the different marketing strategies for targeting young children.
Steve Weisman, Senior Lecturer of Law, Taxation, and Finance, shares his expertise in a WSJ article.
Bentley University is highlighted for fostering the goals of students interested in the business of healthcare.
Wall Street Journal: Senior Lecturer of Law, Taxation, and Financial Planning Steve Weisman shares his expertise in Gambler or Investor? The Truth About Why We Trade. (June 16, 2011)
Bentley University is highlighted for the innovative ways its curriculum integrates business and the liberal arts. Also picked up by other major news outlets including MarketWatch and CNBC.
A Bentley University sophomore is highlighted for landing a coveted spot on the Boston Cannons dance team for the 2011 season.