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For the second year in a row, members of the Bentley community participated in TEDx New England, an off-shoot of the national TED conference centered around “Ideas Worth Spreading”.
Marketing Professor Raj Sisodia and John Mackey, founder of Whole Foods, are said to be authoring a book together on the topic of conscious capitalism, highlighting why the most successful companies are also ones who do good for the greater society.
Marketing Professor Raj Sisodia is highlighted for his research on why top companies such as Google, Starbucks, and WholeFoods outperform their competitors.
Professor of Marketing Raj Sisodia offers insight on how Indian companies can change their impact on society, graduating from Corporate Social Responsibility to Conscious Capitalism becoming accountable for their actions and making an overall positive impact on the world.
CNN Fortune: Marketing Professor Raj Sisodia explains how conscious businesses yield higher gross margins in Capitalism is For Lovers Too. (February 8, 2011)
DailyGrommet.com: Professor of Marketing Raj Sisodia is discusses the importance of corporate social responsiblity in Conscious Capitalism. (November 3, 2010)
