Professor of Marketing Rajendra S. Sisodia is highlighted for cowriting "The 4A's of Marketing." Sisodia and co-author Jagdish Sheth, hope to offer advice on how to reverse declining marketing trends by focusing on aquiring and retaining customers rather than getting customers to buy.
The New Constructs: Marketing Professor Raj Sisodia's extensive research on the positive correlation between capitalism and corporate social responsibility is cited in the article Conscious Capitalism. (March 15, 2010)
