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Rajendra S. Sisodia

Bookshelf: The 4A’s of Marketing

Mon, 07/09/2012 - 12:35

Professor of Marketing Rajendra S. Sisodia is highlighted for cowriting "The 4A's of Marketing." Sisodia and co-author Jagdish Sheth, hope to offer advice on how to reverse declining marketing trends by focusing on aquiring and retaining customers rather than getting customers to buy. 

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Better Business: Meet Conscious Capitalism

Tue, 05/01/2012 - 13:14

Marketing Professor Rajendra S. Sisodia's book "Firms of Endearment" is highlighted for its guiding business principles. 

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Rajendra S. Sisodia on Conscious Capitalism

Wed, 09/08/2010 - 11:57

Business Roundtable Institute for Corporate Ethics: Marketing Professor Rajendra S. Sisodia discusses the new way of thinking for business leaders in Rajendra S. Sisodia on Conscious Capitalism. (September 8, 2010)

 

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The New Constructs - CONSCIOUS CAPITALISM

Mon, 03/15/2010 - 14:24

The New Constructs: Marketing Professor Raj Sisodia's extensive research on the positive correlation between capitalism and corporate social responsibility is cited in the article Conscious Capitalism. (March 15, 2010)

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