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Marketing Professor Rajendra Sisodia explains how the "conscious capitalism" movement will benefit companies who adopt it for the right reasons. His research has proven companies that put customers before profit actually make more money in the long run.
Marketing Professor Raj Sisodia offers insight on the increased incidents of drug companies expanding their marketing strategies to target consumers who might not even need the product.
EFMD Global Focus: Marketing ProfessorRaj Sisodia and Management Professor and Coordinator of the Bentley Alliance for Ethics and Social ResponsibilityTony Buono co-author an article explaining why companies that strive to do the right thing are more successful in
WFXT-TV (Boston, MA): Harvard Medical School Professor Dr. Srini Pillay highlights the research of Bentley Marketing Professor Raj Sisodia as part of an in depth discussion about the concept of conscious capitalism as a successful business strategy. Bentley University's Conscious Capitalism Conference is touted at the end of the interview. (April 20, 2011)
OrissaDiary.com: Professor of Marketing and Chairman of the Conscious Capitalism Institute Raj Sisodia comments on the importance of organizations building consumer trust in CCI Conscious Capitalism Summit 2010. (March 11, 2010)
