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Rajendra Sisodia

Pursuit of Genuine Social Awareness Can Pay at the Bottom Line

Mon, 04/23/2012 - 10:35

Marketing Professor Rajendra Sisodia explains how the  "conscious capitalism" movement will benefit companies who adopt it for the right reasons. His research has proven companies that put customers before profit actually make more money in the long run. 

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New Vertex Ads Focus On Disease, Not Treatment

Tue, 06/28/2011 - 10:18

Marketing Professor Raj Sisodia offers insight on the increased incidents of drug companies expanding their marketing strategies to target consumers who might not even need the product.

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Global Focus Conscious Purpose

Mon, 06/13/2011 - 15:28

EFMD Global Focus: Marketing Professor Raj Sisodia and Management Professor and Coordinator of the Bentley Alliance for Ethics and Social Responsibility Tony Buono co-author an article explaining why companies that strive to do the right thing are more successful in

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WFXT-TV - Bentley University mentioned in feature on Conscious Capitalism

Wed, 04/20/2011 - 18:45

WFXT-TV (Boston, MA): Harvard Medical School Professor Dr. Srini Pillay highlights the research of Bentley Marketing Professor Raj Sisodia as part of an in depth discussion about the concept of conscious capitalism as a successful business strategy. Bentley University's Conscious Capitalism Conference is touted at the end of the interview. (April 20, 2011)

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CNNMoney - Can compassionate capiltalists really win? Raj Sisodia is highlighted

Wed, 03/30/2011 - 17:28

CNN Money: Professor of Marketing Raj Sisodia discusses the importance of companies doing good while doing well in Can Compassionate Capitalists Really Win? (March 30, 2011)

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EconomicTimes.com - Raj Sisodia Interviewed on Conscious Capitalism

Fri, 10/01/2010 - 09:44

EconomicTimes.com: Professor of Marketing Raj Sisodia is interviewed in They Reject the Idea of Any Kind of Exploitation in Pursuit of Selfish Goals. (October 1, 2010)

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OrissaDiary.com - Raj Sisodia Quoted in Article on Conscious Capitalism

Thu, 03/11/2010 - 18:11

OrissaDiary.com: Professor of Marketing and Chairman of the Conscious Capitalism Institute Raj Sisodia comments on the importance of organizations building consumer trust in CCI Conscious Capitalism Summit 2010. (March 11, 2010)

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OrissaDiary.com - Raj Sisodia Quoted in Article on Conscious Capitalism

Thu, 03/11/2010 - 14:07

OrissaDiary.com: Professor of Marketing Raj Sisodia discusses the importance of companies building consumer trust through effective practice of conscious capitalism in Industry Leaders Unveil CSR Plans at CII-CCI Summit on Conscious Capitalism. (March 11, 2010)

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MoneyControl.com -

Thu, 03/04/2010 - 14:09

MoneyControl.com: Professor of Marketing Rajendra Sisodia offers insight on the importance of conscious capitalism in Holistic Brand Building: MKTG Guru Raj Sisodia's Mantra. (March 6, 2010)

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