Marketing Professor Rajendra Sisodia explains how the "conscious capitalism" movement will benefit companies who adopt it for the right reasons. His research has proven companies that put customers before profit actually make more money in the long run.
WFXT-TV (Boston, MA): Harvard Medical School Professor Dr. Srini Pillay highlights the research of Bentley Marketing Professor Raj Sisodia as part of an in depth discussion about the concept of conscious capitalism as a successful business strategy. Bentley University's Conscious Capitalism Conference is touted at the end of the interview. (April 20, 2011)