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An Academic's Take - Learning the Business of Social Media in the Classroom

Thu, 11/21/2013 - 14:39

Senior Associate Director for Undergraduate Career Services and Adjunct Professor of Information Design and Corporate Communication (IDCC) Alyssa Hammond discusses the top ways companies can navigate social media to develop a strong PR strategy for their online presence. 

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Seven Steps to Staying Safe on Social Media Sites

Tue, 05/14/2013 - 13:11

Law, Taxation and Financial Planning professor Steve Weisman offers tips for playing it safe on social media. 

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Bentley Students Launch Campaign to Lure Ellen DeGeneres to Campus for an Automatic A+

Thu, 11/15/2012 - 12:17

A social media class at Bentley is featured for taking on Adjuct Professor Alyssa Hammond's challenge to get celebrity talkshow host Ellen DeGeneres to come to campus. The class has been feverishly updating YouTube, Facebook and Twitter in hopes of getting an automatic A+ if recognized by Ellen in some way. 

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How to Use Social Media to Get Into College

Mon, 10/22/2012 - 11:44

Bentley University is highlighted as the school of choice for one high school student who is trying to use social media as an effective tool during the college admissions process. 

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Retailers Embrace Social Media to Lure Young Customers

Sun, 07/29/2012 - 12:30

Senior Lecturer or Marketing and Director of the Center for Marketing Technology Ian Cross offers expert advice on the effectiveness of social media and the process of collecting information to establish one's persona.

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EMPLOYERS - Tap Today's Best College Graduates via Online Networking

Tue, 05/15/2012 - 22:00

While attending a recent Emerging Workforce Summit, Marilyn Santiesteban, assistant director of Graduate and Alumni Career Services, discussed the importance of educating students on proper social media usage when searching for  jobs. 

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Melissa Reohr: On Building brands & why Not to Be a "Social Media Guru"

Fri, 05/04/2012 - 11:27

Senior Melissa Reohr (@sMelissaReohr) is highlighted for her social media expertise and experience as a "buzz builder" for marketing firm Likeable Media.

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Bentley Students Aim Social Media Campaign at Conan O'Brien To Get #Conan2Bentley

Thu, 04/26/2012 - 10:08

Students in a marketing class using social media to try and get the attention of talk show host Conan O'Brien are highlighted for organizing a flash mob on campus. 

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Harvard Study Asks: Is Social Media a Blessing or a Curse for Female Politicians?

Wed, 06/29/2011 - 09:00

Insight from Assistant Professor of Global Studies Jeff Gulati is highlighted in an article addressing a study about how social media affects female politicians.

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Social Media Experts Gather at Bentley University for Going Local with Social Media Conference, May 6

Tue, 04/26/2011 - 16:36

The Center for Marketing Technology (CMT) at Bentley University will bring together leading experts and practitioners in social media for Going Local With Social Media on Friday, May 6, from 7:45 a.m. to 12:30 p.m. at Bentley, 175 Forest Street in Waltham. Author C.C.

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