The competition challenged undergraduate and graduate college students to develop an original concept that would be relevant and meaningful to the northeast supermarket retailer, and a team of Bentley students won.
Bentley University students will gather for the 14th annual Bentley Business Bowl (BBB) on February 26, 2011, on the Bentley campus, 175 Forest Street in Waltham. During the university-wide business case competition, student teams will analyze cases that present ethical, business, accounting or auditing dilemmas.
Bentley University won the national title at the seventh annual College Fed Challenge held at the Federal Reserve Board in Washington, D.C. on November 30, 2010. Bentley placed first among teams from Lafayette College, Northwestern University, Rutgers University at Newark, and Virginia Commonwealth University. The finals were held in the Boardroom at the Board of Governors as the capstone to district competitions.