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Susan Dobscha

Why Most Marketers (Continue to) Get Gender So Wrong

Mon, 12/17/2012 - 11:41

Associate Professor of Marketing Susan Dobscha authors an opinion piece examining the blunders marketers make when they target women.

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Hospices Trying To Sell The Public On Their Care

Mon, 11/19/2012 - 11:50

Marketing Professor Susan Dobscha discusses the hurdles hospices face when trying to deal with the awareness and acceptance of impending death of patients and their families.

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The Demise of Groupon

Thu, 08/16/2012 - 16:45

Associate Professor of Marketing Susan Dobscha discusses why online coupon enterprise Groupon, which has sold millions in daily deals, is experiencing financial problems.

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Shopping As an Olympic Sport

Fri, 08/03/2012 - 11:43

Marketing Professors Susan Dobscha and Ellen Foxman are highlighted for their study of consumer behavior related to Filene's Department Store's annual "Running of the Brides" sale.

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Susan Dobscha Delivers Keynote at Massachusetts Green Career Conference

Fri, 10/21/2011 - 14:28

Associate Professor of Marketing Susan Dobscha delivered a keynote at the 3rd Massachusetts Green Career Conference held this fall in Marlborough, Mass.
 

Type: Campus News

Large Turnout for Green Career Conference in Marlborough

Wed, 10/19/2011 - 08:32

Associate Professor of Marketing Susan Dobscha was one of three keynote speakers for the third Massachusetts Green Career Conference on Sept. 30.
 

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Green Career Conference Returns to Marlborough This Month

Tue, 09/20/2011 - 11:37

Associate Professor of Marketing Susan Dobscha, will be among the panel of keynote speakers for this year's Green Career Conference.

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Fighting Words: What Toy Makers Assume About Girls and Boys

Sun, 06/26/2011 - 09:25

Marketing Professor Susan Dobscha offers expertise on the different marketing strategies for targeting young children.

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WBBM-TV (CBS Chicago) - Susan Dobscha Comments on the Increasing Need for Personal Information from Retailers

Mon, 12/27/2010 - 17:01

WBBM-TV (CBS Chicago): Associate Professor of Marketing Susan Dobscha comments on retailers' strict return policies in Retailers Want More Personal Info in Exchange for Returns. View the video clip. (December 27, 2010)

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CBS Los Angeles - Susan Dobscha Offers Advice on Holiday Spending Habits

Mon, 12/20/2010 - 15:28

KCBS-TV Los Angeles: Associate Professor of Marketing Susan Dobscha comments on holiday spending habits. To watch the video click here. (December 20, 2010)

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