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Technology has invaded our lives to the point that just about everything - from ATMs to dishwashers to the television remote control - requires the use of technology. But as anyone who has struggled to reset their clock radio or gotten lost on a web site can testify, many of today's high-tech products just aren't easy for people to use.
Boston Globe business reporter Diane Lewis visited an undergraduate management class and spoke with professors Susan Adams and Aaron Nurick for this feature on how B-Schools across the country are examining corporate responsibility and responding to recent accounting scandals in the news. To read the story, which appeared on February 23, 2003, click here:
Boston Globe business reporter D.C. Denison visited a senior honors marketing class recently for this report on how Bentley faculty and students work hand-in-hand with corporate partners in Class a testing ground for students -- and products By D.C. Denison, Globe Staff, 2/23/2003
The new emergency preparedness public service campaign launched by the American Red Cross and Duracell, the battery division of The Gillette Company, walks a fine line but may still be successful, says Simon Moore, crisis communications expert and professor of Information Design and Corporate Communications at Bentley College in Waltham, MA.
WALTHAM, Mass. - While experts are seeking answers to recent auditing fiascoes at Enron and Tyco, three Accountancy professors at Bentley College have brought a high-level IT tool into the mainstream of the classroom to educate and better prepare the accountants of tomorrow.