Technology has invaded our lives to the point that just about everything - from ATMs to dishwashers to the television remote control - requires the use of technology. But as anyone who has struggled to reset their clock radio or gotten lost on a web site can testify, many of today's high-tech products just aren't easy for people to use.
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Boston Globe business reporter D.C. Denison visited a senior honors marketing class recently for this report on how Bentley faculty and students work hand-in-hand with corporate partners in Class a testing ground for students -- and products By D.C. Denison, Globe Staff, 2/23/2003
Boston Globe business reporter Diane Lewis visited an undergraduate management class and spoke with professors Susan Adams and Aaron Nurick for this feature on how B-Schools across the country are examining corporate responsibility and responding to recent accounting scandals in the news. To read the story, which appeared on February 23, 2003, click here:
The new emergency preparedness public service campaign launched by the American Red Cross and Duracell, the battery division of The Gillette Company, walks a fine line but may still be successful, says Simon Moore, crisis communications expert and professor of Information Design and Corporate Communications at Bentley College in Waltham, MA.
WALTHAM, Mass. - While experts are seeking answers to recent auditing fiascoes at Enron and Tyco, three Accountancy professors at Bentley College have brought a high-level IT tool into the mainstream of the classroom to educate and better prepare the accountants of tomorrow.