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Faculty Articles

Saving the Biotech IPO

During the biotech IPO boom in 2000, a lot of people made money; but very few products ever made it into the hands of consumers. Bentley’s Laura McNamee, PhD, and Fred Ledley, MD, trace the problem to business models with a glaring gap between science and commerce.

Scientists and investors, they point out, have very different value systems.

Lessons of Brotherhood

In Tim Anderson’s Sociology of Native American Peoples course, there is no final exam. No cramming, no summary of facts, no recitation of acquired knowledge. Instead, students write a final paper answering one question.

What did you learn?

“If I’ve done my job right, students learn more about asking the right questions than getting the right answers,” says the 30-plus-year Bentley veteran. “And while they learn a lot about Native American life, they learn more about themselves.”

The Business Case for Science Literacy

This article originated on the university’s IMPACT blog, which features thought-provoking insights from faculty, staff and alumni. To read more postings, visit bentley.edu/impact.

On March 14, in Washington, D.C., a group of business school educators and administrators gathered at the National Academy of Sciences with leaders from the private and public sectors to discuss an unlikely topic: climate change education for future business leaders.

The Shape of Education to Come

Bentley authors share their experience developing curricula that combine the study of business, social and natural sciences, humanities and the arts. The result is part road map, part call to action.

A slender volume of collected wisdom aims to shake up business education in a big way. Edited by Dan Everett and Gordon Hardy, the new book is a primer on the business-meets-liberal-arts model of study that Bentley has pioneered. 

Media Tap Bentley Experts

ForeignPolicy.com and MarketWatch. Professor of Marketing Rajendra Sisodia is a media resource on several topics in his field. For the Letters department of ForeignPolicy.com, he and a colleague spar with the writer of a previous article, on whether globalization leads to greater market share for fewer players (January/February 2008). Sisodia also supplies insights on Indra Nooyi, CEO of PepsiCo Inc., for a profile that appeared in MarketWatch (December 6, 2007).

Character Study

Bentley faculty took center stage to bring business cases to life for the undergraduate course Financial Reporting and Analysis. The skits were a lighthearted approach to teach students some serious lessons about how accounting principles play out in the real world.

The Art of Foiling Scam Artists

Steven Weisman enjoys a workout, whether on a StairMaster or on issues that can make even the fittest break out in a sweat. So, upon discovering that his American Express card had been stolen from his gym locker, the Bentley professor was game for more than winning back his own privacy.

“Suddenly, I was a victim,” says the senior lecturer in law, taxation and financial planning. “This piqued my interest in the issues of identity theft and scams.”

Presidential Politics 2.0

Six million dollars collected in 24 hours. Thirty-two million donated in a single month. How did U.S. presidential hopefuls Ron Paul and Barack Obama accomplish these respective feats of campaign fund raising? Largely through the Web.

The amounts are unheard-of in direct mail or phone solicitation, and a keen point of interest for Bentley professors Christine Williams and Jeff Gulati.

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