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Spring 2009

Growing a Conservation Ethic Among Gen Y

The Trustees of Reservations was facing a challenge. The statewide nonprofit, whose focus is land conservation and historic preservation, wanted to grow membership rates among 18- to 24-year-olds. But the organization was uncertain how to best engage this sophisticated, media-savvy group known as Generation Y.Who better to ask than fellow members of the target audience?This past spring, the Massachusetts-based nonprofit turned to students in the undergraduate Marketing Project course taught at Bentley.

Milestones: Marriages and Births

Marriages

Kristen E. Berglund ’05 to Keith Menslage on May 23, 2008.Natalie L. Schlegel ’08 MBA to Caleb Cochran on October 11, 2008.Nikole E. Shaw ’06 to Greg Trost on August 23, 2008. Katherine A. Shosho ’05 to Kyle J. York ’05 on October 3, 2008.Shelagh E. Williams ’02 to Michael J. Zampell ’01 on April 18, 2008.

Events Draw Alumni, Parents and Friends

On Campus

Conversing with a Congresswoman
Rep. Niki Tsongas of the 5th Congressional District of Massachusetts headlined an event sponsored by the Women’s Leadership Institute at Bentley. Speaking on October 20, Tsongas covered a wide range of topics, including the presidential transition, her role in Congress, and the ways that legislation moves through the House and Senate. 

Generation Interest

Hitchcock Eyes Strong Finish as Scholar Athlete

Many Falcons embody the term “scholar athlete,” but few do it better than Alex Hitchcock ’09, a shortstop on the softball team.The Corporate Finance and Accounting major has earned President’s List honors in the classroom. She is also a two-time selection to the Northeast-10 All-Academic Team and a 2008 ESPN the Magazine Academic All-District second team selection by the College Sports Information Directors of America (CoSIDA).Hitchcock (Abington, Mass.) is just as impressive on the field at Bentley.

Investing in a Gift Annuity

Financial planning is critical, no matter when you graduated. Many people conduct an annual review of their financial affairs, and this year, investment market conditions and other economic factors make it especially important to explore all financial planning options. Bentley has much to offer.We understand that many considerations go into planning for a charitable gift: what to give, when to give, how to give, and how much to give.

Grant from State Street Fuels Research on CSR

Ethics and social responsibility are long-standing commitments at Bentley. A grant from State Street Corporation funds a four-year doctoral fellowship in corporate social responsibility (CSR), bringing the subject to the fore of PhD research at the university.State Street, the world’s leading provider of financial services to institutional investors, has its own history of being a responsible citizen. The company has been honored as the largest corporate giver in Massachusetts and named a “Top Corporate Citizen” by Business Ethics magazine.

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