How does a global company build brand loyalty? Which new product has the greatest chance of success? Where should advertising dollars be allocated, in times when potential customers may no longer be watching TV?
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For Museum of Fine Arts Boston CIO Tom Catalini ’90, art appreciation doesn’t necessarily begin in the exhibition halls and galleries of the storied institution where he works. It often starts even closer at hand for someone with a penchant for all things tech: on his iPad.
Back in 2003, Bill Kavanagh was a co-captain of the first-ever Bentley football team to earn a berth in the Division II national playoffs. This season, the Class of 2004 Falcon returns to roost as the squad’s head coach – the first alumnus ever to occupy the post.
The Bentley community is saddened to have lost the alumni, trustees, students, staff and others noted here.
Bryan Parsons '97 is working to redefine equality in corporate America. As associate director of risk management at Ernst & Young and an activist for LGBTQ (lesbian, gay, bisexual, transgender and questioning) equality, he understands the benefits of an inclusive workplace for companies and individuals.
Christine (Sorge) Freyermuth ’94 ● Partner — PricewaterhouseCoopers ● Needham, Massachusetts
As the lead recruiter for PwC at Bentley, you’re on campus frequently to interview students. What motivates you in the search for new talent?
What's new and notable in your life? Share your breaking news - wedding, promotion, award, new job, and the like - with classmates and other members of the Bentley community. Go to the form at bentley.edu/classnotes
We all know the rush of a conversation that leads you to make unexpected connections between different subjects — a fluidity of mind all too rare but always exciting.
Four first-of-their-kind “fusion” courses at Bentley University aim to make that synergy happen a lot. And according to early participants: mission accomplished.
A firm handshake can help you get a grip on the job market. Basic but useful lessons like this come from corporate recruiters taking part in a groundbreaking career development seminar for incoming freshmen and transfer students.