Major in Marketing
Marketing majors are equipped to pursue positions in sales and business development, advertising, retailing, marketing research, marketing planning and product development, and eMarketing.
With only two required courses, the Marketing major has considerable flexibility through marketing and related electives to generalize or specialize as desired. Again, students should work closely with their departmental adviser in mapping out a program of study.
- MK 322 Marketing Research
- MK 400 Marketing Management
- 4 MK electives
- 2 MK-related electives
For students in the Class of 2012 and earlier, GB 301 is a prerequisite for the major. MK majors should plan on completing GB 301 in the fall semester of their junior year.
Think you might like to major in marketing? Speak to mentors and professors in the department to learn more about what your classes might entail, meet with alumni who are currently working in the field, think about potential career possibilities such as account executive, market researcher, public relations assistant or retail buyer. For further career exploration, visit the Career Services Website.