Minor in Marketing

The minor in Marketing is designed to offer both breadth and flexibility in accommodating specific student learning and career interests.  A Marketing Minor consists of four courses for Bachelor of Science degree students and three courses for Bachelor of Arts degree students. The course work is selected from the following two categories of Marketing courses which reflect the foundation or applied nature of Marketing content.  Students must meet with the Marketing Minors coordinator to discuss selection of appropriate courses to strengthen their major area of study.

Marketing Minor for Bachelor of Science Students
Marketing Minor for Bachelor of Arts Students

Prerequisite

GB 214 Marketing-Operations Fundamentals

Requirements for Bachelor of Science (B.S.) Students

2 Foundation of Marketing course (see below)
1 Applied Marketing course (see below)
1 Arts and Science course (see below)

Foundation of Marketing Courses:

MK   321  Consumer Behavior 
MK 322   Marketing Research 
MK 332 Promotional Strategy
MK 334 Marketing Channels

Applied Marketing Courses:

 

MK 340-400

 

Approved Arts and Science Courses:

 

COM 321  Mass Communication 
COM 322   Theories of Persuasion
EC 361 Introduction to Economics
GLS 114 Cross Cultural Understanding
ID 213 Communication and Gender: Meanings in Form and Content
LA 103 Consumer Law
LA 109 Law and Ethics for Cyber Society
MA 252 Mathematical Statistics
MC 200 Principles of Media and Culture
MC 250 Principles of Globalization and Media
MC 300 Film, TV, and New Media Theory
PH 130 Corporate Social Responsibility
PH 133 International Business Ethics
PS 311 Social Psychology
PS 325 Cyber Psychology
SO 287 Media, Culture, and Society
SO 289 Popular Culture in Consumer Societies
ST 242 Applied Business Statistics

Requirements for Bachelor of Arts (B.A.) Students

 

GB 301  Integrated Business Functions (6 cr.)
1 Foundation of Marketing course (see below)
2 Applied Marketing courses (see below)

Foundation of Marketing Courses:

 

MK   321  Consumer Behavior 
MK 322   Marketing Research 
MK 332 Promotional Strategy
MK 334 Marketing Channels

Applied Marketing Courses:

 

 

MK 340-400

 

 

All minors must be approved by the coordinator and declared via the Minors Program Enrollment Form.

Refer to the Advising Directory to identify the appropriate Minor Coordinator.