The minor in Marketing is designed to offer both breadth and flexibility in accommodating specific student learning and career interests. A Marketing Minor consists of four courses. The course work is selected from the following two categories of Marketing courses which reflect the foundation or applied nature of Marketing content. Students must meet with the Marketing Minors coordinator to discuss selection of appropriate courses to strengthen their major area of study.
GB 214 Marketing-Operations Fundamentals
2 Foundation of Marketing course (see below)
1 Applied Marketing course or Professioanal Sales course (see below)
1 Arts and Science course (see below)
Foundation of Marketing Courses:
Applied Marketing Courses:
|MK||330, 340-400, 411|
Approved Arts and Science Courses:
|COM||322||Theories of Persuasion|
|GLS||114||Cross Cultural Understanding|
|ID||213||Communication and Gender: Meanings in Form and Content|
|LA||109||Law and Ethics for Cyber Society|
|MC||200||Principles of Media and Culture|
|MC||250||Principles of Globalization and Media|
|MC||300||Film, TV, and New Media Theory|
|PH||130||Corporate Social Responsibility|
|PH||133||International Business Ethics|
|SO||287||Media, Culture, and Society|
|SO||289||Popular Culture in Consumer Societies|
|ST||242||Applied Business Statistics|
All minors must be declared via MyBentley and approved by the coordinator.
Refer to the Advising Directory to identify the appropriate Minor Coordinator.