Brand Identity System

The Bentley University Brand Standards establish consistent use of typography, colors and logos. Together, these elements provide instant recognition while conveying a sense of Bentley's’s character and style — the Bentley brand. A comprehensive identity program maintains the integrity of the Bentley brand and promotes maximum recognition and awareness of Bentley University.

In conjunction with the brand launch, a number of elements were introduced as part of an updated Bentley University brand identity system: