The choice of fonts is a critical element in establishing an institution’s visual identity. To further ensure consistency and unification, Bentley Univerisity’s official serif typeface is Caecelia, the choice for print and web body text. Bentley University’s official sans serif typeface is Helvetica. Each of these type families consist of a wide range of weights, allowing for small and digital use without degradation. We use Sabon as our serif font in print publications such as the Graduate Brochure and Observer Magazine, for lengthy articles and content.