Consistency

The Bentley University Brand Standards establish consistent use of typography, colors and logos. Together, these elements provide instant recognition while conveying a sense of Bentley's’s character and style — the Bentley brand. A comprehensive identity program maintains the integrity of the Bentley brand and promotes maximum recognition and awareness of Bentley University.

The Bentley University Brand Standards set out in this website have been developed to enable all university departments, centers, programs and university-sanctioned organizations to consistently represent Bentley University in all formal and informal communications, advertising and marketing, and other promotional materials.

Read a summary of Bentley's visual identity. More detail can be found on this site, or alternatively, if you have further questions, please contact Katherine Blake at kblake@bentley.edu.