Masters in Marketing
Advance your career with a specialized Masters in Marketing.
Marketing is experiencing significant change as the number of marketing channels continues to grow and traditional models for reaching customers are no longer adequate. Organizations are seeking individuals with deep expertise in managing this change, and a Masters in Marketing from a leading business school can help provide access to a wealth of career opportunities.
Some students will find that a Masters in Marketing Analytics program will provide a firm grounding in strategic marketing for the information economy as well as the specific skills and advanced marketing techniques needed to succeed in an increasingly data-driven discipline.
If you're interested in a Masters in Marketing from a business school ranked among the best in the nation, you should also consider an MBA or a Masters of Science degree from Bentley University.
Learn more about a Masters in Marketing from Bentley University.
Bentley University: a specialized Masters in Marketing from a leading business school in Boston.
Situated on a 163-acre campus just minutes outside of Boston, Bentley University is a nationally ranked business school and one of the few colleges in Massachusetts devoted predominately to business studies. At Bentley's McCallum Graduate School of Business, students may choose from a variety of programs including a Masters of Science (MS) in Marketing Analytics and an MBA with a concentration in marketing.
Bentley offers two MBA programs that include a concentration in marketing. The Emerging Leaders MBA is a fulltime program, while the Professional MBA is a part-time program designed for students who are already in a career who want to earn their masters while they continue working. Both programs enable students to choose up to two concentrations, including a concentration in marketing that offers a solid understanding of strategic marketing, customer data analysis, relationship marketing and more. Bentley also offers a third MBA program, the Bentley MBA , one of the most innovative one year MBA programs available to students today.
Bentley's MS in Marketing Analytics program provides students with the broad knowledge and the specific skills demanded by organizations seeking to reach customers in a data-focused, global business environment. This master's degree provides students with hands-on experience in the latest and most sophisticated marketing technologies as well as a broad perspective on strategic marketing in the information age. Bentley also offers MS degrees in variety of other fields, including accountancy, finance, financial planning, and Masters in Business Analytics, and more.
A masters degree with state-of-the art marketing technology.
Students in the Masters in Marketing Analytics program at Bentley have access to the Center for Marketing Technology, a state-of-the art facility supporting the development of best practices in marketing strategy, research and customer insight. The Center enables students to implement innovative and actionable marketing programs and to explore digital marketing, social media, data analytics and other sustainable marketing strategies that are shaping the way organizations reach customers today.