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Bentley on Bloomberg: Why User Experience is Paramount and How Higher Ed is Preparing Students
In today’s competitive marketplace, companies are working harder than ever to stand out to consumers and are making this happen by investing in creating a customized, feel-good user experience and thoughtful design, no matter what the product is. Many successful companies are even taking this new economic imperative further and putting user experience (UX) and design at the core of the way they operate by instilling this “design thinking” into their employee culture. That means a human-centered approach that addresses the consumer and employee first, above all else.
In 2017, experts predict that more UX specialists will be hired, and not just web designers but also psychologists, physiologists, anthropologists, and researchers to work with people to design meaningful interactions.
Bentley University joined Bloomberg Radio’s Carol Massar and Cory Johnson along with guest experts, to address how universities are preparing students with right mix of skills to succeed, what user-centered companies are looking for when hiring new graduates, and how much the field of UX has changed over the past few decades.
Universities need to do their part to prepare students for this new economy
College level curricula should combine business and arts and sciences to give students the technical skills they need to for example, create user-friendly websites, coupled with the communications skills needed to understand and empathize with the users themselves. Students should graduate knowing how to create meaning from data, present compelling stories to executives or peers, and collaborate with teams in order to be able to make an immediate impact at their respective companies.
When real companies come to the classroom, everyone benefits
Academic programs should engage with companies so they bring real-world problems directly to students in the classroom. This gives students the best possible learning experience and offers companies real solutions at the same time. Higher education needs to codify practice and credentialing the professionals of tomorrow.
Successful companies don’t care about the masses, they keep it narrow
CEOs who “get it” are constantly asking themselves and their employees “why will our customers care about this?” and “which customers will care about this?” They know that often it’s a narrower, repeat base of customers who will give them the most bang for their buck. This means shifting away from marketing to a mass audience and instead, offering the right individuals a bespoke experience that’s “just for them.”
Recent graduates should look to work for a company whose product they believe in
As students approach graduation, they shouldn’t just think about whether or not they want to work for a start-up versus a large company, but rather, is the company creating a great product that s/he wants to see in the world. On the flip side, the most important thing an employer can do is build that great product and help employees understand it’s true mission so they feel invested and will do their best work.
Learn more about Bentley’s PreparedU Project, which examines challenges facing millennial workers, the companies that employ them and the colleges and universities that prepare them.
BENTLEY UNIVERSITY is one of the nation’s leading business schools, dedicated to preparing a new kind of business leader – one with the deep technical skills, broad global perspective, and high ethical standards required to make a difference in an ever-changing world. Our rich, diverse arts and sciences program, combined with an advanced business curriculum, prepares informed professionals who make an impact in their chosen fields. Located on a classic New England campus minutes from Boston, Bentley is a dynamic community of leaders, scholars and creative thinkers. The Graduate School emphasizes the impact of technology on business practice, in offerings that include MBA and Master of Science programs, PhD programs in accountancy and in business, and customized executive education programs. The university enrolls approximately 4,200 full-time undergraduate, 82 part-time undergraduate, 1,000 graduate, and 24 doctoral students. Bentley is accredited by the New England Association of Schools and Colleges; AACSB International – The Association to Advance Collegiate Schools of Business; and the European Quality Improvement System, which benchmarks quality in management and business education.
Princeton Review has ranked Bentley University the No. 1 college for internship opportunities in the United States as part of their 2017 edition of “Colleges That Pay You Back: The 200 Schools That Give you the Best Bang for Your Tuition Buck.”