For the class GR601,  Strategic IT Alignment, students were asked to create a three minute educational video, describing one important concept or content area learned during our education at Bentley. Please view my team's video on the Four C's of Marketing below: https://www.youtube.com/watch?v=F3d_91WfLYA&rel=o Big shout out to my fabulous and talented team members, Katelyn Goodwin, Gloria Cardoso, and Daniel Moynihan of the ELMBA program, who were instrumental in the creation of this video.