A Professor of Marketing, Paul Berger’s teaching interests include core statistics, marketing research, research methodology, experimental design, and data analysis. He holds a Ph.D. from the Sloan School at Massachusetts Institute of Technology.
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TOPIC: MS in Marketing Analytics
When Sanjay Patil (ELMBA, MSMA and Grad Certificate in BA ‘17) arrived at Bentley University in 2015, he wasn’t here for just any graduate degree.
Coming into the master’s program from a background in marketing, Ma knew the value that data analysis would provide her as a marketer. A key aspect to succeeding in marketing is being able to spot trends and adapt accordingly; utilizing data begins to eliminate the human error in that process.
Bentley's MS in Marketing Analytics recently ranked # 21 in Eduniversial's annual rankings of best graduate Marketing programs in North America.
Over the past decade, marketing has evolved at a lightning speed.
What are the latest big data trends and how will they impact technology careers?
How one Bentley University alumna is succeeding in a career in analytics.
Paul Berger, professor and director of the Master of Science in Marketing Analytics program at Bentley, is interviewed about market research, teaching, and the future of the Marketing Analytics industry.
Developed in conjunction with Bentley, the Greater Media Boston Innovation Series is highlighted for people in the Boston community who want to know more about the ever-changing marketing landscape.
For the class GR601, Strategic IT Alignment, students were asked to create a three minute educational video, describing one important concept or content area learned during our education at Bentley.