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TOPIC: MS in Marketing Analytics

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June 14, 2017

A Professor of Marketing, Paul Berger’s teaching interests include core statistics, marketing research, research methodology, experimental design, and data analysis. He holds a Ph.D. from the Sloan School at Massachusetts Institute of Technology.

May 18, 2017

When Sanjay Patil (ELMBA, MSMA and Grad Certificate in BA ‘17) arrived at Bentley University in 2015, he wasn’t here for just any graduate degree.

March 22, 2017

Coming into the master’s program from a background in marketing, Ma knew the value that data analysis would provide her as a marketer. A key aspect to succeeding in marketing is being able to spot trends and adapt accordingly; utilizing data begins to eliminate the human error in that process.

March 21, 2017

Bentley's MS in Marketing Analytics recently ranked # 21 in Eduniversial's annual rankings of best graduate Marketing programs in North America.

October 7, 2016

Over the past decade, marketing has evolved at a lightning speed.

March 12, 2016

What are the latest big data trends and how will they impact technology careers?

March 9, 2016

How one Bentley University alumna is succeeding in a career in analytics.

Upfront Analytics October 28, 2015

Paul Berger, professor and director of the Master of Science in Marketing Analytics program at Bentley, is interviewed about market research, teaching, and the future of the Marketing Analytics industry. 

BostInno June 8, 2015

Developed in conjunction with Bentley, the Greater Media Boston Innovation Series is highlighted for people in the Boston community who want to know more about the ever-changing marketing landscape. 

March 27, 2014

For the class GR601,  Strategic IT Alignment, students were asked to create a three minute educational video, describing one important concept or content area learned during our education at Bentley.

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