Undergraduate students in a Corporate Immersion Marketing class taught by James Pouliopoulos spent their fall semester testing the usability and effectiveness of an iPad app implemented by Mazda North American Operations (MNAO) in their dealers to improve customer experience and close sales.
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Bentley teams were seeded first and fifth out of 46 teams competing in the Eastern Regional Tournament of the American Collegiate Moot Court Association, a competition where student teams simulate arguments before the Supreme Court.
The Bentley campus community will come together for a student-led vigil to remember the 26 victims of the tragic school shooting. It will be held on the evening of December 17th at 9:15 p.m. in the Back Bay Rooms in the Student Center.
Associate Professor of Marketing Susan Dobscha authors an opinion piece examining the blunders marketers make when they target women.
Bentley is highlighted, along with other local area schools, for welcoming therapy dogs from the Dogs Building Opportunities for Nurturing and Emotional Support, or Dog B.O.N.E.S, to help students de-stres
Scott Sumner, Professor of Economics, is recognized for his enthusiastic endorsement of Nominal GDP targeting in relation to central bankers.
Tony Buono, Management Professor and Coordinator of the Bentley Alliance for Ethics and Social Responsibilty, was appointed to
Professor of Economics, Scott Sumner, is referenced in a discussion about the fiscal cliff for his insight on what happens when central banks in fiat-money systems try to inflate.
Toni Wolfman, executive adviser at the Center for Women and Business, comments on the unfortunately slow progress of women rising to business leadership roles.