Bentley University has named David Perry as Chief Marketing Officer. Perry has more than 20 years of experience in brand management, strategic marketing and communications across a broad spectrum of industries including healthcare, high tech, and consumer packaged goods. He joins Bentley from Seattle Children’s Hospital & Research Institute, where he served as Vice President of Marketing and Communications.
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A team of Bentley University students took first place at the College Face-Off: Social Media for Social Good, a Boston-based intercollegiate challenge aimed at developing marketing strategies for non-profit organizations. The competition was held recently at the Microsoft New England Research & Development Center in Cambridge as part of FutureM, a week of events and discussions about the future of marketing. Bentley, Emerson College and Harvard University were the three finalists. Other participating schools included Boston College, Boston University, Tufts University and UMass Boston.
The Boston Business Journal announces its annual Power 50 list of professionals with the greatest infl
Mark Frydenberg, senior lecturer of Computer Information Systems, is highlighted for his role as a
Founding Director of the Center for Women and Business Betsy Myers and Bentley President Gloria Larson are highlighted for their key roles in United Way’s annual Women’s Leadership Breakfast.
Bentley alums Justin Obey and Brian Shaw are highlighted for founding Social Boston Sports, a recreational sports league for professionals.
Bentley senior Aaron Sacks is the recipient of the 2011 SCORE/SBA Scholarship Award in Entrepreneurship. A Marketing major, Sacks won the competition for the $1,000 scholarship on the basis of his academic performance and entrepreneurial perspective. The competition is sponsored by the Bentley University Management Department under the leadership of management faculty members Jeffrey Shuman, Hans Thamhain, and Fred Tuffile. It is funded by the Herbert Low Scholarship and the Service Corps of Retired Executives (SCORE) a subdivision of the Small Business Administration (SBA). The award was announced at the SCORE Award Luncheon at Bentley on September 23.
Marketing Professor Michael Tesler discusses supermarket chain Big Y's decision to eliminate self-checkouts at its stores.
Bentley University’s full-time MBA program has, once again, been ranked among the Top 100 business schools worldwide as part of “Beyond Grey Pinstripes” for its commitment to integrating social and environmental stewardship in both teaching and research. The McCallum Graduate School was ranked #58 globally and in the top five in New England.