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by Susan Simpson

Building a distinctive brand is among five goals outlined in Bentley’s strategic plan for 2013 to 2017 (look for details in the next Observer). The plan took shape as academic institutions compete for students and resources like never before.

David Gergen, a prominent commentator, editor, professor, best-selling author and adviser to four presidents, addressed more than 1,000 Bentley University undergraduates at the 92nd commencement ceremony on May 21, 2011.

TOPICS: Campus Life

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