Marketing Professor Lan Xia shares advice on how companies should handle playful media posts about their brand.
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Over the past week, we have witnessed heartbreaking events in Baton Rouge, St. Paul, Dallas, and cities across America.
Professor of Natural and Applied Sciences David Szymanski says it is vital to our country’s future to consider which presidential candidate’s policies support sustainable business.
Bentley shares plans to build new multipurpose arena.
Market research from Bentley’s PreparedU Project is highlighted stating that 66% of millennials say they want to be entrepreneurs.
One entrepreneur substantiates Bentley’s affirmation from the PreparedU Project that most millennials find success with flexible work hours.
Bentley University begins a ten year capital plan to modernize and expand the campus including renovating academic buildings and residence halls, building a new multipurpose arena, a health and wellness center and a new academic building.
Michael Hoffman, founding executive director of the Center for Business Ethics, comments on whether or not it's ethical for universities to accept funding from the National Shooting Sports Foundation.
Bentley's CMT Director and Marketing Professor Ian Cross identifies potential reservations from companies eligible to sponsor Independence Day events.
Ian Cross, marketing professor and director of the CMT, offers insight on why there is a lack of industry interest in sponsoring 4th of July festivities.