There’s a small room in the Rauch Administration Center papered in a riot of color.

“When you work odd hours making calls around the world, you need a way to relax on break,” says Liam Clifford ’17, a veteran caller for the Bentley Fund Phone-a-thon. “We like coloring books.”

The Economics-Finance and Liberal Studies double major has a smile that won’t quit and a high-energy vibe shared by his fellow callers. They keep the room humming during call hours and vie for Bentley Bucks (campus dollars) credited to the students who bring in the most gifts.

“Sometimes people don’t realize that every little bit makes a difference on campus.”

Clifford has won more than a few bucks. He’s been cheerfully calling alumni, rallying friends to donate and giving back to Bentley himself for years. As president of the Student Alumni Leadership Council, he also helps build bridges between alumni and students to encourage philanthropic support to Bentley.

“Sometimes people don’t realize that every little bit makes a difference on campus,” he says. “I appreciate the donors because they make all the things that make Bentley such a great university possible — my friends on scholarships, my professors, extended library hours, intramural sports. Every dollar really counts.”

So, next time your phone displays a number from Waltham?

“It’s probably me,” Clifford says. “Make a gift and I’ll win some Bentley Bucks! If not, I love to talk.”