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Marketing Curriculum

Major Requirements

As a Marketing major, you’ll be required to take:

  • Marketing Management
  • Marketing Research
  • Four Marketing electives
  • Two Marketing-related electives

Other Courses

Additional Marketing courses include:

  • Advertising
  • Business-to-Business Marketing
  • Consumer Behavior
  • Customer-Centric Marketing
  • Directed Study in Marketing
  • eMarketing
  • Fundamentals of Marketing
  • International Marketing
  • Internship in Marketing Practice
  • Marketing Channels
  • Marketing Communication and Promotion
  • Marketing for Nonprofits
  • Marketing of Services
  • Marketing Project
  • New Product Development and Marketing
  • Promotional Strategy
  • Retailing
  • Sales Management
  • Seminar in Marketing
  • Special Topics in Marketing