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Adaptive Marketing Strategy in a Changing Landscape


"Learn how to run fast...(but first tie your shoes)"

Last month we were happy to host Compass Marketing for a riveting panel discussion. Panelists from Bose, Drizly, and Helen of Troy enriched an informative discussion on "Adaptive Marketing Strategy in Changing Landscape"


Panelists shared their quality experience and perspective on insights, branding and innovation in marketing that have helped brand managers move faster than ever! These experienced professionals spoke to:

(1) how playing in the field has changed

(2) what it takes to win, and

(3) what all this means for marketing strategy.

Visit our social media to see more photos from this exciting event!



Data Analytics in Retail


‘Tis the season to shop and analyze retail data!

Thanks to Aleks Radojevic in the CMT and the Bentley Analytics Society we hosted Matt Phair, data science manager at multi-national food retailer Ahold Delhaize (Stop & Shop and Hannaford locally), to talk about how he uses data science to answer marketing questions in retail.

Click here to view the slides for this illuminating talk, or watch it here!



Topics including:

Types of projects the data science team works on and why they matter in retail.

Techniques and tips for data science and visualization.

Demonstration of R code and statistical models used in retail marketing.

Interview tips for Bentley Grads interested in analytics positions.



Marketing Transformers!


Thank you to all who joined us at Marketing Transformers, our all-day marketing panel event held on Friday April 27th at Bentley University. Each panelist was once a graduate student working at the Center for Marketing Technology. We are proud to display the insights from our CMT alumni, who are now making marketing decisions in big companies like Endurance, Sonos and Dell EMC.

Listen to our Keynote Speaker Pierre R. Berthon, an esteemed professor who recently published a scientific paper titled "Brands, Truthiness and Post-Fact: Managing Brands in a Post-Rational World". He was kind enough to share some of his results with our audience. Take a look at his thought-provoking research, or watch him speak about brands and fake news here.