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Product Tutorials

Please click on the links to view the tutorials.

SPSS: SPSS, also known as PASW (Predictive Analytic Software), is a program that works with statistics. It is a popular program that allows you to store data, analyze data, and produce charts and graphs of results.

QUALTRICS: Qualtrics is a survey tool. It facilitates the creation of survey instruments, distribution of the surveys, and storage and analysis of data.

QUALITAP: Qualitap is a software tool used by ad agencies and marketing groups to identify consumer's behavior patterns.

TAPSCAN: TAPSCAN is a software tool used by media planners (ad agencies) to decide where to place their client's radio commercials.

MEDIAMARK: GfK MRI MediaMark University Internet Reporter (UIR) provides information on demographics, lifestyles, products and brand usage, and advertising media preferences reported by a sample of over 25,000 United States consumers. 

ONLINE FOCUS GROUP:The CMT will be facilitating online focus groups via Zoom for the remainder of the Spring 2020 semester. This document outlines the steps that need to be taken in order to conduct a successful and smooth focus group virtually.