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Corporate Partners


Mazda recently faced a challenge: The automaker had created an iPad app designed to improve its customer experience — and ultimately sell cars — but needed to conduct research on its effectiveness. Thanks to a relationship that Joe Shaker ’90, president of Shaker Automotive Group, has with Mazda, the company partnered with Bentley students to tackle the project.

Sperry Top-Sider: Learn how a Corporate Immersion class helped Sperry Top-Sider, a 78-year-old shoe manufacturer, identify a new target consumer, approach that new consumer and become more consumer-focused.