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Services and Labs

The UXC has been at the forefront of UX research, design, and strategy for the last twenty years

Our Services

Moderator conducting a focus group.

User Research

User research is a critical driver in delivering an exceptional user experience. User research aims to understand user requirements, motivations, barriers to use, pain points, and the context of use. User research gives us valuable insights into customer behaviors and attitudes that are then translated into a set of specific, actionable recommendations. The user research we conduct is holistic and spans across multiple touchpoints typically looking at the end-to-end customer experience.

Menu of User Research Services

Ethnography / Field Research

In-Depth Interviews

Surveys

Focus Groups

Diary Studies

Personas

Journey Maps

Baseline Usability Testing

Product Evaluation

Product evaluation is focused on a comprehensive review of any product (digital or non-digital) including the usability, usefulness, emotional engagement, and accessibility. Our product evaluation services provide deep insights into the pain points, wins, and opportunities for improving the user experience. All product evaluation services provide specific, actionable design recommendations to improve the experience across any product or service. Evaluation includes products and services at every stage of fidelity as well live site testing against the competition.

Clients in an observation room observing a usability testing session.

Menu of Product Evaluation Services

Usability Testing

Expert Reviews

Competitive UX Benchmarking

Eye Tracking and Biometrics

Accessibility

Surveys

Card Sorting / Tree Testing

Two pairs of hands placing sticky notes onto a wall.

Design and Innovation

The UXC provides inspired solutions to your design challenges. The UXC staff is experienced in design ideation, as well as in creating wireframes and interactive prototypes. We leverage user research to build products that not only look great but exceed user expectations. The UXC also helps clients define their UX strategy for long-term success.

Menu of Design and Innovation Services

Wireframes

Interactive Prototypes

Design Thinking / Ideation

Service Design / Blueprints

UX Strategy Roadmaps

Our Facilities

UXC Labs

Equipped with one-way mirrors, multiple high-definition video cameras, and superior audio quality, our labs capture every user behavior. Clients are invited to observe studies in person or remotely via a secure live stream, share recordings, and invite internal teams to witness first-hand how customers respond to an existing offering or prototype. Our UX labs have been modeled by organizations nationwide including The Mathworks, Fidelity Investments, and The National Cancer Institute.

Researcher observing a usability study from within an observation room.
Woman interacting with a smartphone device while a researcher observes her.

Mobile Devices

The UXC has capabilities to evaluate designs on a variety of platforms including tablets, smartphones, and smartwatches. We deploy multiple methods of capturing user interactions and facial expressions in high resolution, including the use of ceiling mounted HD cameras, device mounted cameras, smaller overhead cameras, and screen-share. Live streaming provides our clients the flexibility of conducting sessions in our UX labs or at any location of choice.

Eye Tracking and Biometrics

The UXC has deep experience in the area of eye tracking and biometrics. The UXC uses the iMotions platform, which integrates eye tracking, facial expression analysis, and GSR (skin conductance). Together, we are able to gain a complete picture of the emotional user experience and areas of attention. The iMotions platform, including eye tracking, is portable so we can collect data in other facilities or in the field. Reports include videos, data visualizations, and UX metrics.

Laptop running eye tracking software with a participant in the background.
keurig machine.

Physical Products

The Bentley UX labs are well equipped to evaluate physical products. The UXC has evaluated everything from electronic voting machines, to digital cameras, to coffee makers. If it has an interface – we are on it! The UX labs are well equipped to capture both facial expressions and all interactions with a product through multiple high resolution digital cameras. All user sessions are recorded and streamed live.

Portable Lab

The Bentley UX labs are completely portable, allowing the UXC staff to conduct all forms of user research on the road. The technology that the UXC gives us the ability to record and stream sessions when we are in other locations. In addition, the UXC has special equipment to capture user behaviors on mobile devices and tablets. The eye tracking and biometrics are also portable, allowing us to capture visual attention patterns and emotional engagement with individuals outside of our labs.  

Two researchers observing a woman operating a touch screen kiosk in a shopping center.