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Strategy and Support
Whether you are building your UX team, developing a product, or helping your internal UX team streamline and focus their processes, a strong user experience strategy is critical to business success in today’s increasingly competitive market. Our expert UX strategists can help you understand your users’ unmet needs, identify innovative directions, and prioritize your product roadmap to create a great user experience.
Steps to Success
Step 1: Assessment
The first step in any UX strategy engagement is to assess the UX landscape. This might involve understanding the users and their goals, and reviewing business objectives as they relate to user experience. Assessment might also include activities such as interviewing key stakeholders and reviewing/synthesizing documents across the organization. Assessment gives us the foundation we need to move your organization forward.
Step 2: Define Goals
Following assessment, the next step is to define the goals of any engagement, such as to create a world class UX team, put together a UX road map for a new product or suite of products, or to put in place a set of UX best practices for an established UX team. We believe in defining goals that are achievable, measurable, and have an impact on success.
Step 3: Action Plan
The final step in any UX strategy engagement is to create an action plan that can be easily and efficiently executed. Every action plan contains a set of concrete steps that will achieve the desired goals.